How to use business directories to increase your real estate website’s search engine rank

Business directories are a great way to extend your website SEO efforts. We all know that backlinks, good backlinks from trusted sources are a great way to improve your website’s SEO reach.

One way to do this is to have links on other websites that link to yours. (Backlinks)

The source of the other link is very important, what I mean is, if the other website is about food and is linking to your real estate website; search engines will not place much rank to that link.

However if the other website is also about real estate or has real estate content, the backlink is given a much greater rank.

E.g. if the food blog has a post about real estate and is linking to your real estate website blog post; (because you wrote about a new restaurant in your area that opened, having a tough time, or some reason) the backlink from the food blog to your real estate post about the same restaurant will rank highly in the search engine’s complex ranking system.

Create opportunities for backlinks organically by having a blog on your website that is all about the area’s you work in.

Use both free and paid business directories

There are a lot of business directory type websites that exist on the internet, such as the Yellow Pages which your business may or may not be listed in. If not —list your business— as this is a great start to your backlink strategy.

Never just stop at just one or two, there is another large business directory that you can get your business listed on called My Local Pages that reaches 3 million views per month and has a large real estate section.

There are a lot of free and paid business directories on the internet and you should be investing time and money (for the good ones) in getting your business listed on them.

Backlinks are a very good SEO strategy that you should be applying to your internet strategy.

Some business directories to get started with

Find more Australian business directories at Bloomtools Top 23 Australian directories to help your SEO article.

NOTE: The websites we have linked to in this post have been given a backlink from our site which the search engines will value. We also have a showcase of real estate websites that we are linking to.


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